INVESTIGATING DETERMINANTS OF CUSTOMER RETENTION IN ISLAMIC BANKING: AN EMPIRICAL INVESTIGATION IN THE PAKISTANI PARADIGM. INTERNATIONAL JOURNAL OF MODERN SCIENCES AND MULTIDISCIPLINARY STUDIES (IJMSMS), [S. l.], v. 1, n. 01, p. 69–85, 2022. Disponível em: https://journal.gcuh.edu.pk/index.php/ijmsms/article/view/4.. Acesso em: 21 may. 2026.