EXAMINING THE PARADIGM OF CULTURAL ENTREPRENEURSHIP: AN IN-DEPTH LITERATURE REVIEW

Abstract

This scholarly inquiry delves into an exhaustive examination of literature related to entrepreneurship in cultural and creative domains. The study underscores the growing significance of cultural entrepreneurs in contemporary contexts, adept at addressing market demands, filling commercial gaps, and contributing to regional revitalization. Cultural entrepreneurship is defined as a process leveraging cultural elements to achieve entrepreneurial goals while enhancing the broader cultural landscape for regional socioeconomic growth. The paper explores various cultural mediums, such as art, handicrafts, language, and literature. The importance of networking and relationship-building emerges as central for cultural entrepreneurs, although the study cautions that overcoming challenges can be resource-intensive, particularly in acquiring social capital. The research highlights the nuanced point that increased efforts in relationship-building may not always guarantee success and can sometimes be counterproductive. Moreover, the research underscores the essential importance of establishing efficient communication pathways between government departments to ensure the prosperous execution of cultural entrepreneurship initiatives.