EXPLORING PERCEPTIONS OF WOMEN ENTREPRENEURSHIP IN THE DIGITAL MARKETING SPHERE: AN INVESTIGATIVE STUDY

Abstract

This study explores women's entrepreneurship in the context of economic empowerment and societal elevation, acknowledging the substantial impact of women entrepreneurs across diverse economic segments. Despite existing initiatives in developing countries, a gender disparity persists, with women showing reluctance to initiate businesses compared to men. Contributing factors include limited educational opportunities, societal constraints, and economic dependency. However, a shift is noted as young girls, influenced by work experience, education, and urbanization, increasingly participate in employment. In the contemporary digital environment, understanding the opportunities facilitating women's entrepreneurship and developing strategies for encouragement and success becomes crucial in this era of societal evolution.